Promote awareness and improve understanding of public relations by other local government employees, the media and the general community.

 Establish an information sharing network to:

• benefit the image of local government bodies
• generate new ideas and public relations procedures
• keep abreast of industry trends

Recognise and respond to the changing face of local government.

Promote a unified and consistent image of local government, while recognising the unique requirements of each local government area.

Promote high standards of professional practice skills.